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Logistics e-Marketplace – India’s first online e-Booking platform for the air cargo industry

For years, airlines were craving fixed contracts, while forwarders, egged on by their clients, kept shopping around for the bargain of the day. Today it is the forwarders who are desperate to secure lift, as the ad-hoc market augurs painfully high prices. The air cargo market is changing from a buyer’s market to that of a seller. With airlines adding more dynamic pricing and committing lesser capacity, the forwarder’s business becomes more difficult. The airlines also suffer due to the absence of a single window to reach out to the buyers.


Kale Logistics Solutions launched a Logistics e-Marketplace at WINGS INDIA 2018. The platform is one of Kale’s Trade Facilitation initiatives, focused on driving ease in cargo booking for the air cargo industry.


This One-Stop e-Booking Platform is India’s first comprehensive online platform to assist “cargo rates” discovery and booking procedures for the air cargo industry. Currently, the air cargo industry is heavily dependent on manual and cumbersome processes wherein airline routes and schedules have to be digitally solicited. Absence of a single online source that can provide information pertaining to availability of cargo routes and the corresponding reservation rates to Exporters, Freight Forwarders and Custom Brokers has made the process tedious and prone to malpractices.


With Kale’s online e-Booking platform, routes, rates and schedules for cargo booking are readily accessible through the system, thereby benefitting the concerned stakeholders. It also ensures that compliances for further processing of the shipment are met at the point of booking. This booking data is reusable for further shipment processing by way of connecting to other stakeholders like Airports and Airlines. The platform is equipped with comprehensive modules for RFQ and Quote Management, multi-channel booking with EDI communication with Airlines, GST invoicing, e-payment gateway, tracking and reporting for all stakeholders. A pilot run of this platform has been successfully completed with a leading exporter, one of the largest Freight Forwarding/Customs Broking organizations and a leading airline to ascertain the usability and functionality of the platform.

Unique Functional Capabilities

Registration: User-friendly registration, login and subscriptions on the go.

Price Discovery: Covers multi-modal transportation, Rates & Quotes, e-Booking and Carrier Schedules.

Payments: Online payments facility with invoicing, e-contract and prepaid account.

Reviews and Ratings: User ratings with feedback and promos are included.

e-Docket: A complete document management system which facilitates document exchange with digital signature.

Tracking: Complete track and trace with integrated maps, pro-active alerts and e-Waybill tracking. Track and Trace is supported by Whatsapp, email and chat.

Business Benefits

One Stop Solution

Improved Connectivity

Enhanced Efficiency


Seamless Information Flow

Integrated Export Import Process

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